Online Training and Educational Solutions for Dealers

NADA University Online, the online training arm of the National Automobile Dealers Association (NADA), is the retail automotive and truck industry’s most comprehensive source for web-based education. NADA and American Truck Dealer (ATD) members and all their employees have 24/7 access to a variety of complimentary and premium training resources and solutions that aim to help improve dealership operations and profitability and keep members up-to-date with legal and regulatory compliance requirements.

Quality by NADA

NADA University Online brings industry-leading experts straight to your dealership: NADA Academy instructors and NADA 20 Group consultants are Subject Matter Experts for courses and resources.

Cutting–Edge Technology & Features

NADA University Online allows employees to train at their own pace without leaving the dealership, while cutting-edge features enhance the educational experience and ensure accountability. My Career Path maps courses and resources to specific job descriptions; assigning training is easy and intuitive. My Report Card allows employees to track their own progress with courses and testing. My Tattletale Report permits managers to track training activity and progress at the employee or departmental level.

What’s Inside?

You must sign in to access all NADA University Online content including:

Complimentary Resources
  • Driven Management Guides
  • Webinars On-demand
  • Industry Information
Premium Training
  • Interactive Online Courses
  • Convention Workshops

Get Started—It’s Easy!

Click here for details on getting started, call us at 800-557-6232, or email and a Customer Service Representative will be happy to help get you started.

NADA Contact Information

Customer Service

NADA University Partners
Kari Stringfellow

OEM/Allied Training
Jim Schoonover

Media and Interview Requests
Erica Olivi - PR Consultant